Most lawyers today are aware they need a website. A website gives lawyers an Internet presence, allowing potential clients to easily find them. Unfortunately, many lawyers don’t understand the importance of search engine optimization (SEO).
Website templates for lawyers often have SEO capabilities. When reviewing website templates for lawyers, consider the template’s SEO possibilities. Some ways for a law office to optimize their search engine capabilities include promoting keywords, starting a blog, optimize the use of your firm’s address and utilizing guest posts on your site.
When considering keywords, think carefully about what keywords visitors use to search for you. Most visitors won’t begin a search with your firm’s name. Most likely, a client will begin by searching for a specific type of lawyer in their area. For example, a typical search might include, “Austin bankruptcy attorney” or “Los Angeles divorce lawyer.” When reviewing website templates for lawyers, consider the type of content you’ll utilize and visualize how you would like it displayed for the greatest impact.
A blog shouldn’t replace your professional website, rather it should help boost your search engine rankings, while simultaneously providing valuable information to your current and potential customer base. Blogs tend to rank well on Google and blogging platforms such as WordPress typically take care of most SEO work behind the scenes for you. Pixel Pro Quo is built on top of WordPress and customized for law firms and businesses to help you get the most out of your website.
Utilize your chosen keywords within your blog posts and always include links back to your firm’s website.
Create a Google places profile and register your address. Then, place your firms address on your website and within your blog and when a search is made for an attorney in your area, your site is likely to appear high in the search results.
Website templates for lawyers make it a simple matter to post content from guest authors. With guest posts from other authors, you’ll increase your exposure and improve your SEO efforts. Be sure to include links between your site and that of your guest.