When choosing among free professional business website templates for small businesses, there are some essential pages that should always be included. When visitors arrive at your website, they’ll need a clear, concise explanation of who you are, what you do and how you are qualified to help them. You want to demonstrate your unique abilities in order to stand out from the rest. These characteristics can be displayed in free professional business website templates if you choose a template you feel fits your brand well. Then, within the confines of the free professional business website templates, you supply the necessary content that will demonstrate your company’s credibility and expertise.
Your home page will be the most visited page on your website. Think of your home page as the virtual lobby to your business. Your homepage should briefly explain who you are and what you do. It should be clean and well organized, and should link to the most crucial parts of your website.
When reviewing free professional business website templates, consider the types of clients you work with, as well as your processes for working with clients. What are the characteristics and problems of your client base? It’s a good idea to offer sample answers to some of the problems and frustrations your clients typically face. Then, explain your process for working with clients, including what potential clients can expect when contacting you and the steps typically involved in working with your office.
Your free professional business website templates should offer the ability to showcase testimonials as well. What have your happy clients said about you? Offer case studies about different client problems, as well as details on how you were able to successfully solve those problems.